Coaching is about teaching, guiding, and providing the guardrails that help you avoid common pitfalls, while allowing you to discover your own solutions and insights. Unlike consulting, where the focus is on doing the thinking and then delivering recommendations, coaching is about helping you implement and operationalize strategies within your organization, so you not only understand the "what" but also the "how". I have worked with executives in every vertical market and at all levels of the organization to shape their brands into customer-centric powerhouses, and I'm here to help you do the same.

Over the years, I've witnessed the shift from a product-centric market to one focused on the consumer. Early in my career as a commercial photographer, I captured products to excite consumers, working with major brands like Case IH, Miller Brewing, and SC Johnson. But it was during my time at Maritz, where I moved from marketing services to designing employee and consumer loyalty programs, that I truly became fascinated with human behavior and consumer motivation.

Loyalty is not just about having a program—it's a holistic outcome that impacts every aspect of your business, from customer acquisition to retention; it demands the ability to speak the language of the entire business. To lead in today's competitive landscape, it's critical to invest in yourself: to develop the skills, mindset, and street smarts that will drive your career forward. You need to understand not just the mechanics of loyalty, but how value is created at the business level, enabling sustainable growth and stronger customer relationships.